AISD x Diamond Game

The Future Is Here.

AISD has chosen Diamond Game to bring Alaska a more trusted, more modern, and easier-to-run electronic pull-tab experience.

A confident launch narrative that blends Alaska trust, Diamond Game proof, and an immediate sense of readiness. This concept positions AISD as the local partner and Diamond Game as the proven manufacturer behind the rollout, with service depth, high-performing games, and an operating model built for real-world charitable gaming.

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Version 01: Launch-driven, signal-heavy, modern Alaska rollout.

North America reel

A larger footprint builds faster trust.

Muted autoplay footage gives this version a stronger launch-film feel without losing the B2B argument.

Proof points for the home story

30+ yearsDiamond Game experience across charitable gaming markets in the U.S. and Canada.

100+ yearsCombined expertise across Pollard Charitable Games Group brands.

45+ partnersNorth American charitable gaming partners referenced on the current Alaska site.

1:6SB170 framework allows one tablet for every six patrons.

Up to 25%Vendor share of eTabs net income highlighted in the Alaska flyer.

Shared strategic spine

What every version needs to communicate.

These are the three ideas that showed up consistently in the client email and flyers: AISD leads locally, Diamond Game brings the manufacturing proof, and the partnership needs to feel immediate.

AISD leads locally

The website should feel Alaska-first: a local distributor with a direct path to venues, operators, and charities.

Diamond Game powers the system

The manufacturer story is about footprint, product reliability, thrilling games, and service-minded people.

Pollard strengthens the story

Diamond Game is part of Pollard Charitable Games Group, giving the brand more depth, scale, and long-term trust.

What this version improves

The next site has to outperform the live one in obvious ways.

Benchmarking against the current Diamond Game Alaska site exposed the same need over and over: clearer story, stronger merchandising, and a cleaner path to trust.

Clearer partnership story

The replacement site needs to make AISD and Diamond Game feel intentionally paired, not loosely adjacent.

Better information architecture

A modern five-page flow is easier to understand than a broad brochure homepage with shallow navigation.

Stronger game merchandising

Licensed titles, hover previews, and curated tiles give the game library far more sales energy.

Higher-trust conversion path

The contact flow should feel helpful, direct, and locally anchored instead of generic.

Why this story lands in Alaska

How eTabs work in the field

The product story is not abstract. It is about getting operators a cleaner payout flow, a simple device footprint, and real-time visibility from site to distributor dashboard.

Player-friendly tablet interface with high-resolution games and multi-game configuration.
Handheld POS workflow with PIN-protected logins, remote add cash, cash out, and live operator notifications.
Robust TMS dashboards for distributor, charity, and site management with search, export, filters, and subscriptions.

Legislative and operator signals

Why Alaska should believe now

The narrative shift from “The Future is Bright” to “The Future is Here” needs proof points that feel specific to Alaska, not generic manufacturer marketing.

Deals can be delivered electronically from the distributor instead of from the charity.
Vendors can pool sales across permittees operating at the location.
Weekly sales and state reporting stay with the distributor rather than the venue team.
The experience is designed to increase revenue while simplifying operations.

Product system

The product stack should feel complete, not pieced together.

Future Is Here keeps the same product message but changes the emotional framing around it.

Electronic Pull-Tab System

High-resolution game presentation, flexible price points, bonus play features, and cashier-friendly session management.

Handheld POS & Payout

Built for smaller counters and live venue environments, with remote notifications and separate payout support for jackpots.

Tablet Management System

Advanced dashboards, accounting exports, password protection, two-factor authentication, and configurable report subscriptions.